Now you can share budgets in Bing Ads, too

Bing Ads has been busy. In the past week, it has rolled out Expanded Text Ads and a more comprehensive campaign set up workflow that provides performance estimates along the way. On Thursday, Bing Ads announced the global release of Shared Budgets.

As in AdWords, Shared Budgets let you assign one budget to multiple campaigns. Why would you want to do this? Well, say you have a fixed budget of $1,000 a week to spend on Bing Ads campaigns. After allocating budgets to individual campaigns, you may find at the end of the week that some campaigns tapped out their budgets and could have spent more while other campaigns had budget to spare.

With Shared Budgets all campaigns, or a subset of campaigns, can have a single budget that will get doled out automatically to the campaigns that need it.

Beta tester David McIntyre from iProspect told Bing Ads, “Shared budgets definitely lightened my workload and saved time related to budget pacing. We used it to essentially combine 400+ regional targeted campaigns into one.”

Shared Budgets is available in the UI. It’s read-only in Editor and the Apps at this point. In the UI, you’ll find the option under the Shared Library.

Do note that Shared Budgets is not supported by Import or Google Sync at this time. That means if you import updates from AdWords for an existing campaign in Bing Ads that uses a Shared Budget, the campaign budget won’t get updated. Bing Ads says it’s working on that integration for early 2017.

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About The Author

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.