Thursday 31 December 2015

7 SEO Trends That May Dominate the Web in 2016

While businesses continue to make huge investments in digital marketing and create diverse digital content, search engines are shifting their focus away from content and concentrating more on usability across devices. It is no longer enough for an organization to simply rely on its web presence to offer deals and promote sales. Web activities and […]

The post 7 SEO Trends That May Dominate the Web in 2016 appeared first on SEMrush Blog.


The Thing About That List You’re Making

Take a look at the Top 20 Book Lists of All Time on Amazon. This is what most people bought and reviewed—the books that succeeded wildly, beyond expectations. Could anyone have predicted that these would be the books that the majority embraced? Can anyone explain why? Despite their outstanding success you probably haven’t read or…

The Thing About That List You’re Making | From The Story of Telling


Best of the SEMrush Blog for December 2015

The new year is coming – are you ready for it? This month we dived into data to help you prepare for 2016. But we couldn’t help ourselves to make it a fun read too. Between our brilliant guest authors and our in-house teams, we came up with some stellar posts for December! From Our […]

The post Best of the SEMrush Blog for December 2015 appeared first on SEMrush Blog.


Last Chance to Save $150 Instantly: Get Pro Plus Before It Becomes Recurring

This is it … Time is running out to get our Pro Plus All-Theme Pack for WordPress before the new recurring element is added at the end of January 2016. (Here’s what that means.) It’s also your last chance to get $150 off. And it’s your last chance to book the expense on your 2015

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The post Last Chance to Save $150 Instantly: Get Pro Plus Before It Becomes Recurring appeared first on Copyblogger.


5 Trends In Local Search In 2015

Columnist Jason Decker reviews the year's biggest developments in local search marketing. Which of these has impacted you the most?

Be Brave

2016 is here.

Is it your time for a new beginning? Are you ready for a fresh start?


The Funniest, Most Ridiculous Search Queries in 2015

The end of every year is generally a time for reflection and resolutions. We vow to do better, be better, and make changes! Managing PPC search campaigns is no exception. So while you are thinking back and looking ahead to 2016, we thought it would be fun to share some of our favorite (and by favorite, I mean funniest, strangest and most ridiculous) search queries of the year.

The post The Funniest, Most Ridiculous Search Queries in 2015 appeared first on Seer Interactive.


Plan Ahead: 5 Core Elements of a Solid Video Marketing Strategy

Strap on your seatbelts and get ready to delve into the world of video marketing. According to Hubspot experts, video marketing is here, and it’s here to stay: There are plenty of great reasons why video marketing consistently comes out ahead: Videos increase people’s understanding of your product or service by 74%. 26% of Internet users […]

The post Plan Ahead: 5 Core Elements of a Solid Video Marketing Strategy appeared first on SEMrush Blog.


ICYMI: Viral Brands, Page Speed, Nofollow and More

Last week on the SEMrush Blog, we looked at whether Google really crawls nofollows, page speed’s impact on SEO, Topsy alternatives, brands going viral and more. Did you miss any of our best content last week? Catch up! More below the jump. In Case You Missed It on the SEMrush Blog Brands Going Viral (For All the […]

The post ICYMI: Viral Brands, Page Speed, Nofollow and More appeared first on SEMrush Blog.


The Big Wrap-Up: The Top 10 Columns On Marketing Land In 2015

What were the top columns that attracted attention, discussion and pageviews in 2015? Check out our most popular columns of the year and click through for insights that will provide value in 2016 and beyond.

A Year In Review: Search Engine Land’s Top 10 Columns Of 2015


The Absolute Best of the WordStream Blog: 2015


A Year In Review: Search Engine Land’s Top 10 Columns Of 2015


2016 Resolutions For Affiliate Advertisers: 6 Steps To A Successful Year Ahead

Looking to step up your affiliate marketing strategy in 2016? Columnist Melissa Feemster outlines some best practices to get you off on the right foot.

Definitive Guide To Duplicate Research For Local SEO


Definitive Guide To Duplicate Research For Local SEO


Announcing: Copyblogger.FM

AKA the Episode Where Sonia Seizes All the Power … If you’re reading this on New Year’s Eve, you’re probably a diehard. (Which we love, by the way.) You might have been reading and listening to Copyblogger content for a long time now. And you may well know our original podcast, The Lede. It started

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The post Announcing: Copyblogger.FM appeared first on Copyblogger.


MarTech Today: Twitter’s Mac Client, Big Data To Win Back Users & What’s An Ad Network?

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter (Finally) Updates Its Mac Desktop Client Dec 30, 2015 by Matt McGee Version 4 brings desktop app more closely in line with standard mobile app experience. How Marketing Can Use […]

Which Is the Best Backlink Checker Tool? (Infographic)

How Good Are Backlink Tools at Finding Links? Recently we tested the three most popular backlink checking tools–Moz Open Site Explorer, Majestic, and ahrefs–to see how many links to a web page each actually showed.  You can see the full study methodology and results in this post: Backlinking Tools May Not Be As Comprehensive As […]

What Will Hatch Tomorrow In Google’s New Year’s Eve Doodle


What Will Hatch Tomorrow In Google’s New Year’s Eve Doodle


How to Increase Your Social Profile Without Paying for Ads by @IAmAaronAgius

You don’t have to pay for ads to boost your social profile, but you will have to work that much harder to attain it. Are you willing to put in the effort?

The post How to Increase Your Social Profile Without Paying for Ads by @IAmAaronAgius appeared first on Search Engine Journal.


2016 Social Media Marketing Predictions From the Experts

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Are you wondering what marketers should plan for in 2016? Do you want to know where social media pros are focusing their attention? In 2015, new platforms made a big splash and several popular networks monetized. To get you ready for what’s coming next, we asked 14 social media marketing experts what to watch for [...]

This post 2016 Social Media Marketing Predictions From the Experts first appeared on .
- Your Guide to the Social Media Jungle


Fighting entropy

It's not easy to run a supermarket. Low margins, high rents, perishable products... Even A&P, once dominant, is now gone. My new favorite supermarket, by a large margin, is Cid's. It's not that he's in a perfect location, or that...
       

Wednesday 30 December 2015

LeadPages Wants Its New “Center” Product To Conduct Your Marketing Orchestra

The Minneapolis-based company is moving beyond its focus on capturing leads, to providing a tracking-and-segmenting hub for the leads from your best-of-breed marketing solutions.

Marketing Day: New Twitter Mac Client, CMOs Choose Top Video Ads Of 2015 & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 30 Seconds Or Less: How To Engage The Distracted ConsumerDec 30, 2015 by Digital Marketing Depot 30 seconds or less. This is the average length of time that consumers spend reading […]

SearchCap: Local Search, SEO Columns & Engaging SEO Stories


SearchCap: Local Search, SEO Columns & Engaging SEO Stories


Learn the Basics: On-Site SEO 101 for WordPress Bloggers

For bloggers without a technical background, ‘SEO’ is a dirty acronym. But the funny thing is, you don’t have to stretch far outside of your comfort zone in order to learn enough SEO to get your blog found by search engines. Here are some general on-site SEO for bloggers considerations to get you started and […]

The post Learn the Basics: On-Site SEO 101 for WordPress Bloggers appeared first on SEMrush Blog.


Twitter (Finally) Updates Its Mac Desktop Client

Version 4 brings desktop app more closely in line with standard mobile app experience.

5 Essential Search Trends That Will Impact Online Revenue In 2016

What will search marketers need to focus on in the coming year to stay ahead of the curve? Columnist Jim Yu explores five trends to keep an eye on.

No-Hype SEO: A Realistic Formula To Making SEO Work For Your Business, Part 1

Looking to simplify your SEO efforts? Columnist Daniel Faggella has a simple formula for putting together an SEO regimen that will achieve results.

Engagement Galore: Marketing Land’s Most Social Stories Of 2015

What stories did our readers engage with the most across Facebook and Twitter in 2015? Find out here.

Digital Marketing Predictions for 2016: Video, CRO, Personalization and More

This year has undoubtedly brought new trends and tendencies to the digital world; marketing has reached a whole new level and is continuing to grow and change. And on the threshold of the new year, people are not only looking back and analyzing what has happened, but also trying to predict what is going to happen […]

The post Digital Marketing Predictions for 2016: Video, CRO, Personalization and More appeared first on SEMrush Blog.


Getting Social With Search Engine Land: Our Most Engaging Stories Of 2015

Getting Social With Search Engine Land: Our Most Engaging Stories Of 2015


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Profit Driven PPC Management in Practice: From CPM to Profit Optimization

Methods of online campaign optimization evolve. Some of us remember well the times when a majority of ads were sold by reservation of a time slot on a web page. The advertiser paid, say, a monthly fee for a horizontal banner on the home page of a selected portal. This payment model still applies to […]

The post Profit Driven PPC Management in Practice: From CPM to Profit Optimization appeared first on SEMrush Blog.


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From Likes To Tweets: Our Top Social Media Marketing Columns Of 2015


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Easy Action Plans You Should Have Taken Away From The 2015 SEO Ranking Factors

A few months ago, Moz and Search Metrics each conducted a detailed survey that resulted in a compilation of the 2015 SEO ranking factors. The Moz research found that the uniqueness of a site’s content had the strongest influence on its search engine ranking. This was followed by the use of mobile-optimized or responsive design. The Search Metrics […]

The post Easy Action Plans You Should Have Taken Away From The 2015 SEO Ranking Factors appeared first on SEMrush Blog.


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The 21 Best PPC Marketing Articles of the Year


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How Marketing Can Use Big Data To Win Back Users


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Organic Food For Thought: Our Top All Things SEO Columns For 2015

Organic Food For Thought: Our Top All Things SEO Columns For 2015


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The Secret Formula For Irresistible LinkedIn Connection Requests


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5 Trends In Local Search In 2015

5 Trends In Local Search In 2015


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7 Things I Learned About Marketing This Year


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MarTech Today: Mobile-First Future, Apple Device Activations & Essential Search Trends


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Digital Marketing Challenges and Changes 2015: The Best of Stone Temple Consulting

  Here at Stone Temple Consulting one of our primary guiding principles is to be “surfing ahead of the wave” in digital marketing. That’s why we have this big blue wave on the wall of our office common area where we all see it every day. As I look back over our content from this […]
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Why Content Marketers Need Editors

I’m good at math. If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal. And yet, today I’m a professional writer and editor. It’s a mad, mad, mad, mad world. Sort of. Your content needs to quickly

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The post Why Content Marketers Need Editors appeared first on Copyblogger.


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MarTech Landscape: What Is An Ad Network?


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3 Super Simple SEO Strategies You Probably Forgot About by @neilpatel

Neil Patel shares three SEO strategies that are so simple, you might be surprised you’ve overlooked them.

The post 3 Super Simple SEO Strategies You Probably Forgot About by @neilpatel appeared first on Search Engine Journal.

10 CMOs Name Their Favorite Video Ad Campaigns Launched By Other Brands


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5 Underutilized Strategies for Promoting Your Blog on Social Media by @kwanstaa

Aside from simply posting your blog post on your social profiles, there are five other great ways to promote your blog to increase reach with your content.

The post 5 Underutilized Strategies for Promoting Your Blog on Social Media by @kwanstaa appeared first on Search Engine Journal.

Tuesday 29 December 2015

Pro Tips for Hitting the Pricing Nail on the Head

To make sure you find the sweet spot when it comes to pricing your product or service, follow this marketing expert's advice.

Why I Helped My Mom Launch a Startup

Working with my mother further supports my belief that anyone can be an entrepreneur.

7 Reasons Why the 'Why' Is So Important in Business

Reminding yourself of why you are doing what you do can mean the difference between success and failure.

LeadPages CEO Clay Collins Shares 5 Smart Conversion Strategies for Startups

One tip is to involve every member of your team in the content-creation process.

Get the All-Theme Pack Now Before It Becomes Recurring (Plus: $150 Off Instantly)

A change is coming to our biggest and best-selling product. The StudioPress Pro Plus Pack — which gives you immediate, on-demand access to every active theme in the StudioPress library — is about to add a recurring component. Note that I said about to add. Nothing is changing immediately. But the change is coming soon

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The post Get the All-Theme Pack Now Before It Becomes Recurring (Plus: $150 Off Instantly) appeared first on Copyblogger.

Growing a Company Takes the Confidence to Know Your Limits

Founders are often generalists, or "orchestra directors," but to get to the next level, they need to know when to bring in specialists, says the founder of KIND.

How to Pick a Customer Relationship Management Tool That Fits Your Business

CRM tools are a great way to manage a growing client roster. Here's some expert advice on picking the one that's best for you.

What Inspired Beacon to Build an Affluent Social Network in the Sky

A daily and direct pan-national flight from San Francisco to India's Silicon Valley inspired this startup's unique service.

Google Confirms No Loss in Link Authority on HTTPS Implementation by @mattsouthern

Google’s John Mueller has confirmed via a comment on Google+ there’s no loss in link signals when moving from HTTP to HTTPS.

The post Google Confirms No Loss in Link Authority on HTTPS Implementation by @mattsouthern appeared first on Search Engine Journal.

3 PPC Trends And Tactics You Can’t Ignore In 2016

5 Tips to a Better Small-Business Website

The whole point is to entice people to come to your retail establishment.

Meet the 5 Most Influential Dogs on the Internet (Infographic)

These celebrity canines are cashing in on their social media following to score lucrative endorsement deals and product lines.

Planning For SEO Success In 2016

10 Financial Mistakes Rich People Never Make

Most of the financial advice you get is wrong because it comes from people who never worked to create wealth.

Email Marketing In 2015: The Most Popular Columns Of The Year

PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!

Former Yandex Employee Allegedly Tries to Sell Source Code on Black Market by @mattsouthern

Former Yandex employe reportedly steals and attempts to sell source code information to fund his startup.

The post Former Yandex Employee Allegedly Tries to Sell Source Code on Black Market by @mattsouthern appeared first on Search Engine Journal.

Which School of Leadership Did You Study at?

There are several schools of thought about what it takes to be a great leader. See if you can recognize yours -- and whether it's time to change schools.

Why This Top Chef Meditates Every Morning

Eric Ripert, part owner of a three Michelin-starred restaurant, shares the morning routine that gives him the energy and mindset for success.

5 Essential Search Trends That Will Impact Online Revenue In 2016

A Mobile-First Future: Our Top Mobile Marketing Columns Of 2015

7 Email Marketing Predictions For 2016

6 Ways to Capture and Keep Your Audience’s Attention Online by @dantosz

With nearly a billion websites online, there is a lot of competition vying for your audience's attention. Granted, many of those websites won't be your direct competitors, but they do create plenty of distractions you need to break through if you want to capture and keep your audience's attention.
Here are six ways to do just that.

The post 6 Ways to Capture and Keep Your Audience’s Attention Online by @dantosz appeared first on Search Engine Journal.

Google Advertises Official iOS and Android Apps on its Home Page by @mattsouthern

You’ll notice an addition to Google’s normally clean and simple home page — links to the company’s suite of official iOS and Android apps. “Unwrap the best of Google,” the home page is inviting people to do. It’s likely no coincidence that the company’s push for app downloads comes immediate after Christmas. That’s when all the owners of new phones and tablets are setting them up and downloading the appropriate apps for their needs. The company isn’t playing favourites either when it comes to operating systems. Both Android and iOS receive equal consideration, which is wise considering the fact that iPhones […]

The post Google Advertises Official iOS and Android Apps on its Home Page by @mattsouthern appeared first on Search Engine Journal.

No-Hype SEO: A Realistic Formula To Making SEO Work For Your Business, Part 1

5 CMOs Who Are Turning To LinkedIn For Increased Brand Engagement

The Principles One Man Used to Innovate Financial Services

Elliot Weissbluth started HighTower to put clients before products. And he did it in the middle of a recession.

10 Business Lessons I Learned Studying My Competition

Growing a business is a lot of trial and error, but it doesn't have to be all your trial and error.

Study: Dodging a Toxic Hire Is Better for Business Than Onboarding a Superstar

Companies who avoid hiring these problem employees end up saving thousands of dollars, according to the paper's authors.

MarTech Today: Walmart’s Big Payoff, “Minority Report” Potential & An App-Focused Search Engine

Report: Apple Had 50% Of All Device Activations Over 2015 Holiday Season

10 Toxic Behaviors to Leave Behind in 2015

Stop and think about all the time and money you waste on stuff that does you absolutely no good whatsoever.

Bing To Drop Auction Insights & Opportunities Tab From Bing Ads Intelligence

Are You Creating Meaningful Content?

Everyone’s creating all this online content, but does it matter? More importantly, are you accomplishing your goals with the content you deliver, or are you simply spinning your wheels? Well, if you’re doing it right, your content is highly effective and tightly tied to your ultimate business objectives. Otherwise, you’re just filling up space on

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The post Are You Creating Meaningful Content? appeared first on Copyblogger.

3 Ways to Interact With Others That Will Make You More Charismatic

By harnessing and developing positive substitutes to these turn-off traits, anyone can add to their charm and interpersonal effectivenes.

Marketing Day: Amazon Holiday Stats, Walmart’s Mobile Payment Payoff & More

Here’s The Big Payoff Walmart Gets From Its New Mobile Payment System

Amazon: Almost 70 Percent Of Holiday Customers Shopped On Mobile

On-Page Elements Rule: Top Design, User Experience & Conversions Columns Of 2015

Up Close With Programmatic: The Year’s 10 Most Popular Display Columns

The Pressure’s On: Data’s Impact On Brand Partnerships In 2016

MarTech Landscape: What Is Programmatic Ad Buying?

The CMO Reading List: Top Marketers Share Their Favorite Business Books In 2015

The SEO Implications of Google’s Search Quality Raters Guidelines by @BrentCarnduff

It may not reveal the secret to ranking number one on SERPs, but the Google Search Quality Rates Guidelines provide valuable insight into what works well.

The post The SEO Implications of Google’s Search Quality Raters Guidelines by @BrentCarnduff appeared first on Search Engine Journal.

SearchCap: Santa, Google NCR & SEO Success

Authoritative Links: Search Engine Land’s 10 Top Link Week Columns Of 2015

101 Tools to Grow Your Business in 2016 by @ChristinaBaldas

More often than not what tools you use can make a significant difference to the bottom line. Here is a list of tools to grow your business in 2016.

The post 101 Tools to Grow Your Business in 2016 by @ChristinaBaldas appeared first on Search Engine Journal.

3 PPC Trends And Tactics You Can’t Ignore In 2016

Planning For SEO Success In 2016

Google NCR (No Country Redirection) Feature Stop Working But Google May Bring It Back