Google has updated its document on local ranking signals to include more traditional ranking signals we’ve grown accustomed to in organic search. These include signals such as links, articles, and overall position in web rankings. Google previously had a list of local ranking factors publicly available; Mike Blumenthal was first to notice an addition to the document regarding “Prominence”, which reads: ”Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably […]
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