Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?

It's hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete's Super Submarines (instead of Subway), and then enjoy a refreshing Brad's Drink (instead of a Pepsi) later that afternoon. Read the full article at MarketingProfs