Average Marketing

Average marketing….. Starts with the business’s emergency, not with the customer’s wants and needs. Focuses on short-term tactics, rather than on long-term business goals. Is designed to persuade not to connect, inspire or delight. Invites the customer to buy, instead of to belong. Speaks to everyone and so engages with no one. Is only measured…

• The Generous Marketer
• Shifting The Focus From Results To Relationships
• Good Marketing
• Your Brand Story Is More Than What You Say
• Most Marketing

Average Marketing | From The Story of Telling