Although the major talking points at T-Mobile's event this afternoon was mostly about the carrier's new phone plans for business, famously incendiary CEO John Legere offered some good news for new and existing T-Mo customers, saying they'll pay off your phone plan if you switch and that all promotional plans are now permanent.
At CES 2014, Legere announced at one (of its many) Uncarrier events that if you switched over to T-Mo, the carrier would pay off your early termination fees (ETF). Expanding on that carrier-switching temptation, T-Mobile just announced that they'll also pay for your equipment installment plans as well. Like ETFs, this offer of free money covers up to $650 per line for up to 10 lines.
Legere also brought back the contract, but not quite the kind of contract you're thinking. What T-Mobile calls the "Un-contract" (ok, the "Un" this is now getting old), Legere says prices will never increase when you're at T-Mobile (only decrease) and that many of the company's promotional plans, like 4 lines/10GB plan for $100, is now a permanent offer.
T-Mobile is trying as much as it can to erase any reason to not try to ditch your carrier, and after nine of these events, the deal gets more tempting every time.
Contact the author at darren.orf@gizmodo.com.
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