Amazon's strange new Dash Button for impulse-ordering: 'Indeed, it is real'

For a few minutes on Tuesday, it seemed like Amazon might actually have a sense of humor.

The online shopping giant announced a new hardware product called the Dash Button. It's a little hook, decorated with the name of a household brand, which customers can place on the wall and tap to automatically order (or more likely re-order) a specific product.

This may seem, to some, to be an excess of convenience. Few people have complained, as of yet, about the laborious walk to a laptop where they have to sweat and agonize over Amazon's "one-click" shopping button. But for those weary souls who are tired of having to pull out a smartphone and go through the motions to order more Tide detergent, the cavalry has come Read more...

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