When executed properly, a blog can be a great way to improve SEO, build your brand, and create ongoing customer loyalty. A well-executed blog is comprised of a good topic, a catchy title, sufficient keyword use, good images, appropriate links to your website and, of course, good content, right? Wrong. You can have all of these elements, but if your first paragraph does not grab people from the get-go, nothing else really matters. In order to get the full benefit from your blog (ROI if you want to use business-speak), it must be read. There is far too much content […]
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