Google tests showing an overall Health Score for AdWords accounts

Google is testing a new overview in the Opportunities tab in AdWords that gives advertisers an “Account Health Score for Search”.

The feature was spotted and first reported by the team at Receptional, a UK-based digital marketing agency. As Receptional points out, the idea is similar to that of WordStream’s AdWords Grader, showing an overall score and a more detailed assessment.

Image courtesy of Receptional

In the details section, Google shows estimated lifts from taking further action at the campaign level — in the example below, that includes fixing a limited budget and opting-into search partners — as well as items that have been completed like adding callout extensions, using conversion tracking and using a mobile-friendly site.

Image courtesy of Receptional

Asked about the test, a Google spokesperson told Search Engine Land, “We’re pleased with how we’ve been able to help advertisers through the Opportunity Tab and are always testing out new features.”

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About The Author

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.