Friday, 26 February 2016

Three Reasons You Don’t Want To Track Customer Lifetime Value in Google Analytics

I’m a huge, loudly enthusiastic fan of tracking Customer Lifetime Value (CLV), contrary to what the title of this blog post may suggest at first blush. What I’m NOT a fan of is tracking it in Google Analytics. Prompt for This Post My good friend, Jim Gianoglia from LunaMetrics, and I had a lively debate […]

The post Three Reasons You Don’t Want To Track Customer Lifetime Value in Google Analytics appeared first on Annielytics.com.


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