The Power Of Customer Context

There’s a tiny hole-in-the-wall florist in the heart of the city, close to big office buildings and the cafes where people meet for breakfast and lunch. If it were an ordinary florist it would be the kind of place people would walk past on their way to somewhere else. The neighbouring florist’s made-to-order, elaborate, cellophane-wrapped…

• The Relationship Between Curiosity And Business Growth
• The Marketing Shortcut
• Problem/Product Fit
• Showing Up For Humans, Not Just For Google
• Who Is Your Customer?

The Power Of Customer Context | From The Story of Telling