According to a new research study from the Interactive Advertising Bureau (IAB), digital media has reached parity with TV as a primary information source about presidential candidates. Both digital and TV are used by 61 percent registered U.S. voters, according to “The Race for the White House 2016: Registered Voters and Media and Information During […]
The post IAB Research Finds ‘Political Influentials’ Much More Reliant on Digital Media than TV appeared first on The SEM Post.
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