While many brands are hard at work figuring out how to harness augmented reality to power their marketing efforts, a group of students have created a way to block real-life ads before they ever reach your eyes
A prototype headset called "Brand Killer: Adblock for Real Life" offers every marketer's worst nightmare: It blocks company logos from your view when you encounter them in the real world
Created as an entry in the University of Pennsylvania's PennApps Winter 2015 hackathon, the four-person team responsible for the device describe it as "a technology demonstration that envisions a future in which consumers can use augmented reality to opt out [of] corporate influence" on their project page Read more...
More about Augmented Reality, Wearables, Virtual Reality, Hackathons, and Wearable Tech
from Mashable http://ift.tt/1BlZmMH
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