Expect to see boldface names galore appearing in commercials during Sunday’s Super Bowl XLIX, like James Bond, The Dude, Kim Kardashian, Pac-Man, Brett Farve, Adriana Lima and other lingerie-clad supermodels.
How does any advertiser, especially a newbie like portable smartphone charger brand Mophie, make a splash against star attractions like that?
One word: God.
It’s all in the reveal, with the 30-second ad building up to a final scene in which Mophie and its ad agency Deutsch L.A. hammer home a simple but instantly recognizable point: when your smartphone dies, the world goes to hell in a hand basket. Read more...
More about Advertising, Business, and Super Bowl 2015
from Mashable http://ift.tt/1CBTFOM
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