Mark Waterfield

Bing to Roll Out Its Own Mobile-Friendly Algorithm Update by @mattsouthern

Today, Bing published details about a future update that promises to improve how it delivers mobile-friendly search results to mobile searchers. Bing’s approach is not unlike Google’s, although there are some subtle differences. The key difference here is that Google gave a firm date as to when its mobile-friendly update would be rolled out, while Bing has opted to be a bit more vague. Bing has not given an exact date, other than to say it will be launched in the next few months. Another difference is how Bing promises to maintain a balance between mobile-friendliness and relevance. Google’s mobile […]

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How to Avoid a Google Penalty (Infographic)

If your site gets the majority of its traffic from Google, you probably cringe with fear whenever you hear that Google has released an algorithm update. They’ve been known to destroy traffic and, ultimately, entire companies. (Fortunately, Genius recovered remarkably well after their penalty). On the other hand, they can also prop up sites, some […]

Google “Phantom” Update Rolling Out Targeting Informational, ‘How-To’ Content by @mattsouthern

NBC reports that an undisclosed, “phantom” algorithm update is rolling out in Google search right now which is primarily impacting publishers of “how-to” style content. HubPages, a collection of more than 870,000 miniblogs containing informational content about wide varieties of topics, saw its Google search traffic drop 22 percent from one week to another on May 3. Websites like eHow, WikiHow, and Answers.com are other sites that have seen significant drops in traffic over the past couple of weeks. Glenn Gabe, of New Jersey-based G-Squared Interactive, is the one to coin the phrase “Phantom” update because this update came without warning, […]

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SearchCap: Bing Mobile Friendly Algo, Wolfram Image Identifier & AdWords Editor 11

The Importance of Treating Sponsorship Like Partnerships

Only a few months after launching Hack the Entrepreneur, Jon Nastor was receiving unsolicited sponsorship requests. One turned out to be a perfect fit. In this episode of The Showrunner, Jon takes us behind the scenes of how his deal with FreshBooks came about. As we did last week, we offer up a significant snippet

AdWords Editor 11 Adds Support For Labels, Call-Only Ads, Ugraded URLs & More

Baidu Dives into Indonesia After Pulling Out of Japan by @5le

Baidu, the dominant Chinese search engine, quietly pulled out of Japan. The exit from the market was so quiet, it took a full month for anyone to notice.

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Are Productivity Articles Making You Unproductive?

This week on No Sidebar, host Brian Gardner responds to an article written by Paul Jarvis, entitled “On becoming digital hoarders.” Our yearning to find information that will somehow magically fill some void in our life continually leaves us unsatisfied. We are promised endlessly how to make our lives better, how to be more productive,

Deadly Conversion Busters: Turning Fear Into Trust

Is fear stopping your audience from engaging, subscribing, or purchasing? How can you turn that negative into a positive, while helping you stand out in your market? In this episode of The Mainframe, hosts Chris Garrett and Tony Clark reveal: Why unanswered fears might be turning away your customers What you need to create a

How We Built a Partner Network That Increased Revenue by 1,983%

Today’s article is a guest contribution by Katrina Razavi. Some of the ideas in this article require legal help in order to execute. KISSmetrics in no way suggests or endorses these strategies. They are provided merely as a business development case study. What if I told you our B2B startup increased our annual revenue by […]