Mark Waterfield

A selection of interesting articles on internet marketing and SEO.

Thursday, 29 June 2017

6 Hacks That Will Improve Your Facebook Ads by @ashleymadhatter

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Whether you’re new to Facebook advertising or you’re a “pro”, there’s always room for improvement and certain hacks that can get you more ...

The value of an in-house SEO

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Over the last decade, SEO has morphed into a complex field encroaching on UX, content marketing, and even web development. At the same tim...
Wednesday, 28 June 2017

Google Updates ‘Test My Site’ to Show How Many Visitors You’re Losing by @MattGSouthern

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Google has released a new set of features for its Test My Site tool. With statistics that indicate most sites lose half their visitors...

Canadian Courts Can Now Force Google to Remove Search Results Worldwide by @MattGSouthern

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An unprecedented ruling in Canada’s Supreme Court will allow the country to force the removal of search results in Google’s search engi...

Canada Supreme Court orders Google to de-index site globally, opening door to censorship

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The Canadian Supreme Court has ordered Google to de-index an e-commerce site — globally. This sets a disastrous precedent that opens the ...

Google News Redesigned With an Emphasis on Fact Checking by @MattGSouthern

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Google is rolling out a redesigned version of Google News for desktop. The redesign focuses on providing diverse perspectives, fact check...

Voice search and SEO: Why B2B marketers need to pay attention now

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Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to nearb...

How the EU fine will ruin Google Shopping for the consumer

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As a paid search and shopping platform, Google is our most important partner. This doesn’t mean that I would refrain from highlighting cri...

SearchCap: Google News redesign, AdWords tests headlines & speed tool upgrade

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google N...

A Significant Google Algorithm Update Likely Occurred on June 25 by @MattGSouthern

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According to data obtained from various tracking tools, a significant Google algorithm update likely occurred on June 25. Google  admitt...
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