Thursday, 27 April 2017

IAB: Paid search was 48 percent of total digital spend in 2016

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Paid search advertising accounted for roughly $35 billion in 2016, split almost evenly between the desktop and mobile. That’s according to...

Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains

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Advertisers have begun receiving claim notice emails related to a $22.5 million settlement in a class action suit against Google. The cas...

Keyword tiering: A systematic way to juggle your AdWords priorities

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Ever feel like AdWords is one giant juggling act? You cut your cost per click, only to watch your conversion rate drop . You increase lead...

69 Questions That Will Improve Your Content Marketing Performance by @robgarner

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In all of content marketing analytics and reporting, the most critical function is the ability to translate data into actionable insight...
Wednesday, 26 April 2017

Rank Checker Update

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Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped wor...

SearchCap: Google Home recipes, app indexing & Doodles

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google H...

Simple tips to get your app indexed, ranked & installed

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Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy ...

Google Home now helps you cook over 5 million recipes

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Google announced today that the Google Home device is now able to talk you through cooking more than five million recipes. Google partner...

Google Adjusts Ranking Signals to Demote Fake News by @MattGSouthern

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Google is making serious efforts to filter fake news, which the company says is the “most high profile” issue when it comes to people t...

The Ultimate Guide to Stress-Free HTTPS Migration by @ab80

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Moving toward a more secure web is a well-known Google initiative. Every now and then, Google finds a new way to encourage website owners...