Wednesday, 27 April 2016

The right (and wrong) content marketing question

When people ask me about content marketing, they always start with one question: “How many pieces of content will I need to…” followed by their business goal. 2,778 should do it. Give or take 500. I’m not being a smartass here (for once). I understand the question. Content creation feels expensive. It’s hard work. It’s… Read More

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