On a recent international flight, a colleague was upgraded from Business Class to First Class. The four cabin crew had only eight passengers to look after, so they could be extra attentive. The in-flight service was stellar. Everything happened quickly and smoothly, the menu was more varied and the seats more comfortable. But for all…
The Moments In Between | From The Story of Telling
Episode #499 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
I have been blessed. Don't think that I don't recognize it. I do. I'm still insanely driven and hyper-entrepreneurial, so I'm not always satisfied, but I am grateful. I get to spend a lot of time with people that many business leaders would spend fortunes to connect with. Over the years, I've done my best to give back as well. Nothing is more fulfilling than speaking to students who are interested in business, innovation, technology and marketing. I happen to live in the same city as McGill University. Professor Karl Moore is not only an Associate Professor at the Desautels Faculty of Management, but he is also on the faculty at Oxford. I've been lucky enough to call him a friend for a number of years, and to give back by speaking to the students at the university. He's frequently asks me to be a guest on his famed The CEO Series radio show, as well as in his countless (and well-read) business columns for the likes of the Globe & Mail and Forbes. Currently, he's in the midst of writing two books. One, is titled Quiet Leaders - Introverts in the Executive Suite and the second is titled, The PostModern Generation - Working With Under 35s The Way They Want To Be Worked With. His experience, research and insight into the word of business and how successful leaders make it happen is unparalleled. Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #499.
Tags: advertising podcast audio blog blogging brand business blog business book business podcast david usher desautels faculty of management digital marketing digital marketing agency digital marketing blog forbes globe and mail google itunes j walter thompson jwt karl moore leadership podcast management podcast marketing marketing blog marketing podcast mcgill university mirum mirum agency mirum agency blog mirum blog oxford university professor karl moore quiet leaders the ceo series the postmodern generation wpp
Content marketing takes budget. Here are 10 tips to help you bring down your content marketing spending significantly without sacrificing results.
The post 10 Tips to Make Content Marketing Work for Small Budgets by @neilpatel appeared first on Search Engine Journal.
You are magic.
Literally. If you're reading this, you are magic. You spend your days (probably your nights and mornings too) thinking about the tremendous opportunity that the digitization of business has either offered you, or how you are going to transform your business from where it is today into a more fully-cohesive tomorrow. This is the promise of digital... and it is the promise that it delivers. With this kind of disruption comes mistakes, mis-steps, shifts, changes, adaptations and yes, even unicorns. I jokingly tell audiences that you can't throw a marketing professional down a flight of stairs these days without the words "digital transformation" tumbling out of their mouths. This seems to be the vision statement, the mission statement, the tagline, and the way in which most players in the digital space prefer to define themselves (and the work that their clients must embrace). Mirum is no different. This is our mission.
The gang of four.
As the global economy looks more precarious that ever before, and the stock market teeters into a place that few want to talk about, take a look at what the past few years has meant to the four horsemen of the digital economy. Namely, Google, Apple, Amazon and Facebook. While some of their stocks may be underperforming based on Wall Street's expectations, the numbers still look impressive (some would say astounding) in a world where traditional businesses that we thought were safe begin to look scarier and scarier, by the moment. Scott Galloway, who is a professor of marketing and brand strategy at the NYU Stern School of Business, discusses this gang of four, their victims, and how they are on the path to a trillion dollar market cap (not a typo) at the recently held DLD conference. I've featured Galloway on Six Pixels of Separation many times in the past. He's fact-based, admits when he's wrong and puts on a blistering sixteen-minute presentation about the state of digital, just how disruptive it has been and what we can expect in the coming year.
This is astonishing. You must watch this. Strap yourself in... Gang of Four - Apple / Amazon / Facebook / Google - Scott Galloway, Founder of L2 at DLD16.
Tags: amazon apple brand brand strategy business blog digital business digital economy digital marketing agency digital marketing blog digital transformation digitization disruption dld conference facebook global economy google j walter thompson jwt l2 research marketing marketing blog marketing professional mirum mirum agency mirum agency blog mirum blog nyu stern school of business scott galloway the gang of four unicorn wall street wpp
Craft content that your audience will love. Here's how you can break through the noise.
The post The Secrets to Combating Content Overload by @Ashread_ appeared first on Search Engine Journal.
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
Tags: alistair croll amazon bbc bit current bit north book a futurists manifesto complete web monitoring david byrne facebook gigot hugh mcguire human 20 iambic j walter thompson jwt lean analytics librivox link bait link exchange link sharing managing bandwidth medium mirum mirum agency nadia eghbal press books quanta magazine read the plaque social media solve for interesting talking heads the guardian the new yorker twitter wpp year one labs
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Snapchat Makes Adding People Easier With Profile URLs: Users can copy their “unique URL or instantly share it [...]
This post Snapchat Rolls Out Add Me URLs: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle
Search marketers with an iPhone now have a new app to add to their home screen, as Google has finally brought its AdWords app to iOS.
The post Google’s AdWords App Finally Comes to iPhone appeared first on Search Engine Journal.
As an Internet marketing agent, I’m often asked if there is a magic formula involved in creating success in reputation management online. Our company finds that for reputation management, social media and SEO are fundamental to any business online. From a sales perspective, many businesses and potential customers are asking themselves a few questions when searching […]
The post Reputation Management: What Is the Magic Formula? appeared first on SEMrush Blog.
Every day tons of new blog posts spring up like mushrooms after the rain and thousands of promising headlines strive to tempt the reader. It is quite evident that if you want to be noticed, creating content is just not enough. To win the battle, you need to create quality and outstanding content. But realizing it is […]
The post 40+ Actionable Tips for Content Marketers appeared first on SEMrush Blog.
Google has long said they don’t use CTR as a ranking factor, although they sometimes use it when doing experiments in the search results to judge quality of the serps. The question came up (again) in today’s webmaster hangout, and John Mueller went into detail about what he sees as indirect benefits from CTR in […]
The post Indirect Benefits of CTR in the Google Search Results appeared first on The SEM Post.
You’re probably familiar with “art imitating life” and “life imitating art.” I know I am. We can apply this idea to content marketing, as well. Your content may imitate life if it’s engaging, entertaining, and useful. You take recognizable, relatable elements from life and infuse them into your content to connect with your audience members’
Read More...
The post 3 Resources to Help Invigorate Your Standard Content Routine appeared first on Copyblogger.
With only 140 characters to get your message across, is it still worth trying to squeeze a "please retweet" CTA into your tweets?
The post What is The Effect of Adding a “Retweet” CTA to Your Tweets? [SEJ STUDY] by @BrentCarnduff appeared first on Search Engine Journal.
Multiple Googlers have said many times that Google doesn’t use Google Analytics data for ranking purposes, but have never really gone into detail about why this is. In today’s hangout, when John Mueller was commenting about CTR not being a ranking factor (again, something they have said multiple times) he got into specifics about why […]
The post Why Google Doesn’t Use Google Analytics for Ranking Purposes appeared first on The SEM Post.
If you work on international sites, Gary Illyes from Google made an interesting comment about filing reconsideration requests – make sure you are filing the request in the same language as your website. TIL: Writing a reconsideration request in English if the site is not English is a brilliant way to shoot yourself in the […]
The post Submit Reconsideration Requests in Same Language as Website appeared first on The SEM Post.
This was an interesting question in today’s hangout with John Mueller. Someone asked about the potential impact of an affiliate/advertising link that was placed inside of a form tag as a user action, and whether this could be a problem from a link perspective. Now links inside forms cannot have a nofollow attribute attached to […]
The post Links from Forms Don’t Pass PageRank appeared first on The SEM Post.
In this episode of Marketing Nerds, Annie Cushing and Kelsey Jones talks about how analytics can give you a better understand of your website traffic.
The post New #MarketingNerds Podcast: How Audits and Analytics Can Help You Understand Your Website Traffic by @AkiLiboon appeared first on Search Engine Journal.
In the changes yesterday that Google made to their webmaster guidelines, Google changed the phrasing of “clear HTML” to “valid HTML.” So as expected, that phrase got a lot of attention, especially from those who advocate for compliant W3C validation, which Google links to. But is valid HTML a ranking factor? In today’s webmaster hangout, […]
The post Valid HTML Not a Ranking Factor But Can Cause These Issues appeared first on The SEM Post.
Do you have a great idea for a business? Is there a new product you want to create? To discover how to improve your chances for success, I interview Pat Flynn. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers [...]
This post Building Business Ideas That Succeed: How to Preflight Your Ideas first appeared on .
- Your Guide to the Social Media Jungle
